HERA, Accor Travel Advisor Program

A booth dedicated to HERA, Accor's new Travel Advisors Program, will be showcased at the entrance of the Accor Pavilion. The goal of this stand is to enhance the program's visibility and enroll travel advisors.

We’re relying on you to promote HERA during your meetings! We encourage you to bring your clients directly to the booth after your meetings.

For ILTM Cannes, HERA will be showcased through a theme that will the delightful world of chocolate and treats! At the HERA booth, a staff member will be present to distribute chocolates and treats. And during the events, clients will receive gifts that include Potel and Chabot chocolate bars, along with 20 HERA points (equivalent to 20 nights booked on HERA). Additionally, some of these chocolate bars will contain a golden ticket worth 250 points...

You can click here to download a slide with key information about HERA. Please make sure to include this slide in your presentation.


HERA Presentation

HERA Loyalty Program is designed especially for travel advisors.  It offers exclusive benefits and real rewards with every booking.

When booking experiences and stays for your clients, HERA, the Accor Loyalty Program for Travel Advisors, is tailor-made to suit your requirements. Specifically designed for you, the features on our platform empower you to craft unforgettable stays for your clients. With a large variety of participating brands, HERA is sure to assist you in not only meeting but also surpassing your clients’ expectations. And to enjoy exciting rewards!

PLAN - Your personal workspace

HERA ensures you get everything you need directly from this platform. From in-depth hotel descriptions to customized booking confirmations, the HERA platform is your new personal workspace!

BOOK - Earn points for each booking

HERA provides you with the tools to simplify and improve the booking process. However, it offers so much more than that. It also lets you earn a point for every room night you book! And with our large portfolio of brands, there is always a hotel for all your client’s needs.

ENJOY - Redeem points for great rewards

Your HERA points, safely saved in your account, offer you a world of possibilities. You can choose to redeem them for goods and gift cards at our online shopping mall, or enjoy discovery room nights at our participating hotels.

REMINDER ACCOR PREFFERED VS HERA

Accor Preferred (formerly known as STEP) recognizes a select group of travel agencies chosen by the Luxury & Lifestyle global sales team for their strong performance and high potential. To help these agencies increase their market share with Accor, we provide them with specific rates that offer extra commission and amenities for their clients. In exchange, these agencies work with us to develop action plans aimed at driving more business to Accor hotels.

We must not communicate externally about Accor Preferred as it is on invitation only



In contrast, HERA is a distinct platform designed specifically for travel advisors. All retail travel advisors can enroll, regardless of their affiliation with the preferred program. HERA is both a website and a loyalty program, providing additional benefits and resources to preferred members to enhance their experience.


RAFFLES & FAIRMONT HERA promotion

We also want to remind you that we currently have a promotion in place for Fairmont and Raffles hotels : Earn x2 points with Raffles & Fairmont bookings promotion on HERA.

HERA members can double their points on all bookings made at Raffles and Fairmont hotels for stays with check-out dates before January 15th 2025.

For Fairmont and Raffles hotels, you can also click here to download a slide with all information about this HERA promotion. Kindly ensure this slide is included in your presentation.